Sima’s Action Kids will be performing at Let’s Rock the Moor in Cookham on Saturday and enthralling children with some high-energy dance routines whilst an impressive line-up, including Kim Wilde, Nik Kershaw, Big Country and T’pau hits the main stage.

Maidenhead-based mumpreneur, Sima Stannage, who heads Sima’s Action Kids,  and has worked in the health and fitness industry for more than 20 years, says she is delighted to be invited back for a third year:

“The artists this year are incredible, and include so many of my 80s childhood heroes and heroines!” says Sima. “Kids in America” is one of my all-time favourite songs, and I am also a big fan of ABC’s. I love their slick look and catchy lyrics. I am just so happy to be part of what is undeniably one of the highlights of Berkshire’s social calendar.”

Sima will be joined in her lively dance-routines by her daughters, Natasha and Chloe, and other local and national supporters: “What makes Let’s Rock the Moor such a special event is the fact that because the event is so local, there will be lots of former and current Sima’s Action Kids there supporting me.”

One fan from further afield is London-based photographer, Caroline Field, who is attending the family-friendly event in Marsh Meadow for a third year with her partner and three young children: “Sima is so passionate about what she does, and her enthusiasm is infectious. My children can’t wait for the music to start when Sima is around, so they can have their bit of fun.”

2014 is proving to be a very successful year for Sima’s Action Kids after being nominated for the “Best Children’s Party Entertainment” award in the What’s On 4 Little Ones Awards. Sima says that her family-run company is very much hoping to bring the trophy home for Berkshire.

In March, Sima and her Action Kids, including her daughter, Chloe (7), also performed at the UK’s top dance event, the Move It Festival at Earl’s Court in London.

Chloe, who is a Furze Platt Junior School pupil, and who has been attending Redroofs Theatre School part-time for nearly five years, has also been enjoying some successes of her own this year, including an advert for the Benetton Unhate Foundation. Sima says that her daughter is a “born entertainer” and is very excited about joining in the fun on Saturday.