Stannage set up Simaís Action Kids in 2005, and is now a household
name in Berkshire and Buckinghamshire. In an exciting move, Sima has
announced that she is going on tour next year. One of the highlights of
2014 for Sima will undoubtedly be performing at the UKís biggest dance
event, Move It at Londonís Olympia in March. Around 20,000 dance fans are
expected to flock to what is dubbed ďthe ultimate dance experienceĒ.
her wild and energetic dance moves, Sima and her team have enchanted
thousands of children at parties and events in the area, including at
this yearís Letís Rock the Moor Festival in Cookham, which attracted
a crowd of more than 6,000 people. Sima shared the childrenís stage
with celebrity Dave Benson-Phillips and delighted the audience with her
performance of Gangnam style. In this interview, Sima shares some of her
thoughts about the festive season and her plans for next year:
What's the highlight of
Christmas each year for you?
love the weeks leading up to Christmas because itís so busy with
parties for toddler groups, nurseries, playgroups and corporate family
events. I find it very energising because the children are all so happy
and I love counting down the days until Christmas Day with them. Their
enthusiasm is incredibly infectious and itís a really special time of
Whatís been the best
moment of 2013?
have been lots of great moments at parties, but my personal highlight
Ė an unforgettable moment- was performing at this year's Let's Rock
The Moor festival. I remember looking around and watching all the
families dancing and singing with us next to the Paddock Stage. The sun
was shining and everyone was in really good spirits. You wouldnít have
wanted to be anywhere else at that moment. It was truly life-affirming.
What's been the best and
worst moment of 2013?
worst moment of 2013 was definitely when my 7 year old daughter, Chloe
broke her arm in the park at the very start of the school holidays and
she had to have her arm in plaster for the entire summer. She is one of
my Action Kids and loves dancing with us Ė as soon as the pain had
stopped, she couldnít wait to get on the stage with me again. Chloe
never sits still and is my little adventurer.
How will you celebrate
short Ė I am not quite sure yet! Itís going to be an impromptu
family celebration. Every New Year is different for us. We once went to
Disneyland Paris, and a few years ago, we took the kids to see Matilda
the musical in the West End. Last year, we had a big family fancy
dress party in Maidenhead. I was a Hollywood tap-dancer which was
Will you be making any
New Year's resolutions? Are you normally good about keeping them?
don't usually make a New Yearís resolution as I feel that some of
lifeís events are beyond my control, but I am a goal setter and quite
competitive. I prefer to work towards achieving different goals
throughout the year to keep myself motivated. It is sometimes hard to
plan because you never really know what is going to be around the
What advice would you
give families wanting to make 2014 a healthier year?
think it is important to try to have a balanced lifestyle, so that you
and your family can get the most out of life. You donít want to feel
that you are missing out on social activities, and you definitely need
to have one or two treats, but at the same time if you arenít healthy,
you wonít feel good about yourself. I am talking about both a healthy
body and a healthy mind Ė the two go hand in hand. I believe that
everything is OK in moderation.
Sima's Action Kids is a
children's favourite for many children in the area - what's the secret
is no real secret about why local children enjoy our sessions and
parties. I think that it is just because my team of entertainers and I
are passionate and the children sense our happiness and excitement. I
honestly think I am incredibly lucky Ė I get paid to have fun and do
the work I love. I actually wouldnít really call it ďworkĒ.
How difficult is it to
combine motherhood with your job?
problem with running your own business and being a mother is that both
are full time jobs. I am lucky that I don't have to be out working 35
hours a week, although I do have to do a lot of planning. If there is a
downside to my job, it is that most of my work is at the weekends, so
itís hard juggling that with the kids. I still feel lucky because some
of my friends have to do lots of overseas trips for business and donít
see their kids for days or even weeks at a time.
Who has been the
greatest influence in your life?
- my mother. She is the most wonderful mother ever and an even more
amazing grandma to my children and my brother's children. I certainly
would never have been able to run a business and have children if it has
not been for my mum.
You are going on tour in
2014 -what are you most looking forward to and why?
canít wait to take part in the Move
It dance festival in London in the Spring - what a fabulous
opportunity to do a session at the biggest dance and performing arts
event in the UK!
Last year I took my two daughters Natasha (aged 12) and Chloe
together with my niece, Sarah ( a Sima's Action Kids team member!)
to the event on Motherís Day. I was not sure what to expect but
it was the best day out ever and we all had a ball.
was something for everyone - fantastic dance performances, an
unbelievable range of dance classes and also an indulgent shopping
experience. It was a dance loverís dream. Simaís Action Kids will be
doing sessions on the Sunday morning. I canít wait.
you have a motto which you live by in life? If so, what is it?
always help others as much as possible and try to be kind to everyone
whom I come into contact with. I also believe itís vital that you are
passionate about the work you do as otherwise you wonít succeed. If
you arenít excited about what you are doing, how can anyone else be?
If you would like Simaís Action Kids to perform at your venue as part
of her tour, please phone: 079 56 993 439