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Author Topic: Development consultant announced for council’s flagship opportunity area in Maid  (Read 1346 times)
RBWM Press Release
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« on: July 26, 2013, 12:05:46 PM »

The Royal Borough means business when it comes to the regeneration of Maidenhead – and has appointed a commercial development management company to help take forward plans for one of the key town centre development areas.

GVA, the UK’s largest independent commercial property consultant, has won the tender process to carry out the initial feasibility review of the York Road north opportunity area – one of six in the Maidenhead Area Action Plan (AAP).

As a major landowner of the 16,000sq m (four acre) site that nestles between St Ives Road and York Road, the council is determined to maintain control of future development and is employing GVA to look at how to maximise opportunities for the benefit of Maidenhead town centre as a whole.

The AAP envisages that it will be a ‘vibrant, memorable area’ including the ambitious waterways project, a public square and a mix of new homes, offices, green space, community facilities and a ground floor café and restaurant.

Cllr MJ Saunders, cabinet member for planning and property and lead member for Maidenhead, said: “The appointment of GVA is a significant step forward in council plans to ensure the York Road north opportunity area really does deliver for local residents and businesses in terms of quality of design and build and what any new development will offer.

“The site is a pivotal element of Maidenhead’s successful future and the council is determined to drive it forward so we achieve a high standard scheme that helps bring a buzz back to this part of the town.”

Bob Dulson, chairman of PRoM (Partnership for the Rejuvenation of Maidenhead) welcomed the appointment of GVA. He said: “I am delighted the council is showing its commitment to the town centre in this very practical way.

“In the current economic climate it would have been understandable, though disappointing, if the council had decided to sell the site and, in so doing, lose involvement in its future to a large degree. To adopt this level of control is commendable and the expertise of an independent commercial property consultant will be invaluable in our quest to find the right way forward.”

Gerry Hughes, senior director at GVA who will lead the project team, said: “We are very pleased to be invited to support the Royal Borough. Not only is this is an important area of the town centre with considerable potential, but it is a real statement of intent by the council to lead the way in the regeneration of Maidenhead.

“We look forward to drawing upon our extensive experience in delivering successful town centre developments to help make the most of this opportunity.’

The appointment of GVA, announced at the cabinet meeting on Thursday 25 July, is the first of a three-stage approach to the future of the York Road north site. It means the council will remain a major part of decision-making in how the site is developed, potentially through all stages – from feasibility to outline planning and then full planning and construction.
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